Technology Tips For New Real Estate Practices
Getting started in real estate can be overwhelming. You need to make a lot of decisions about how to set up your business long before you meet with your first client. Technology makes your job easier but only after you invest some time figuring out how to make it work for you. Here are a few important tools you need — including, of course, Easy HUD real estate settlement software — to streamline your practice.
Easy HUD – All right, maybe we are a little biased, but we genuinely feel that you need to start with Easy HUD. It allows you to complete the HUD settlement statement in a fraction of the time it takes to do it by hand, plus includes a host of other tools that help you keep a list of contacts, manage documents and file 1099-S forms electronically.
Other Software – An office suite that includes a word processor, spreadsheet and other productivity tools is essential and most new computers come with a suite installed. You will also need a business financial software package such as QuickBooks, Peachtree or Mint.
Website – A report from 2013 revealed that 90% of homebuyers look online, so you need an online presence to have any hope of reaching them. This does not mean a website built by your teenager and hosted by your internet provider. It means a professionally produced and branded site that gives your practice the right image.
Social Media – Facebook, Twitter and so on are great ways to reach people who may not be looking for a house now but may know someone who is. However remember this is “social” media, not “business” media. Don’t simply spam commercials or people will quickly tune you out.Talk about your life, not just about your job, and you will make new contacts every day.
Know When To Turn Technology Off – With so much technology available it’s easy to lose sight of the personal interaction that is the core of a real estate practice. It is amazing how much a face to face meeting makes a much stronger connection with a client than email and texting can.
Easy HUD RESPA-compliant HUD-1 software from Easy Soft is just one of the tools you need to run an efficient and profitable real estate business. Try it risk free — we have a 30-day unconditional refund policy — and you’ll be surprised at how much more time you have for clients.